Our monthly round-up of work the studio loved this month: a banking rebrand, a manufacturing doc series, and an AI-assisted launch film that nearly broke our render farm.
Three pieces of work from across the studio that defined March. We're sharing them not because they're polished, but because they each broke a small rule we'd been quietly tolerating.
01 — The banking rebrand that wasn't
We were briefed to refresh a logo. We came back with a sound system, a typographic voice and a 12-second film instead. The logo stayed exactly the same. Three months in, brand recall is up 18%.
02 — Manufacturing, but make it cinematic
Six factory floors, two DoPs, one anamorphic kit. We treated the shop floor like a hero set and the operators like leads. It outperformed every paid placement the brand ran in Q1.
03 — AI-assisted launch film
Diffusion-generated B-roll, real interview audio, hand-crafted edit. We saved seven shoot days and gained three. The bottleneck wasn't generation — it was taste.
