Three pieces of work from across the studio that defined February: a B2B film series, a packaging system that earned shelf space and an AI-assisted edit pipeline.
February's round-up: three projects that taught us something about pace, taste and the limits of automation.
01 — A B2B documentary that opened doors
We followed a category challenger across two cities, three customers and one very candid CFO. The film opened more sales meetings in its first month than the brand's last six campaigns combined.
02 — Packaging that earned its shelf
A regional D2C food brand rebuilt around a single graphic system. Same product, same price — a 22% lift in trial conversion in the first 90 days.
03 — An AI-assisted edit pipeline
Auto-cut selects, human-cut story. We took a 12-hour edit pass down to 3 — and used the time we saved to make the film actually better.
