STARTUP GROWTH · FROM OUR WORK
How early-stage growth actually compounds.
Behind every case study in our work is the same pattern: sharpen the story, ship the surface area, fill the pre-sales pipeline, then let paid amplify what's already working. Here's how we run it.
TALK TO US →There is no growth hack. There is a sequence, run with discipline, that compounds.
Every startup we've worked with — pre-seed waitlist to Series B replatform — has won the same way. Get the narrative sharp. Make the surface area convert. Fill pre-sales before launch. Then, and only then, pour paid on top.
What changes is the emphasis. A pre-seed team needs the story and the waitlist. A Series A team needs the demo flow and the outbound. A Series B team needs measurement and the brand refresh. We tune the mix — but the order doesn't change.
━━ STORY FIRST
Before we ship anything, we get the story right.
Every engagement opens with a five-day positioning sprint and 5–7 buyer interviews. We come out with a category frame, a one-line value claim, and the proof points. Every asset that follows is anchored to that doc — site, deck, ad, email, demo, hire.
- →Positioning narrative your team can defend in a sales call
- →One-line value claim used everywhere from ads to email signatures
- →Proof points + objection handlers for sales
- →Category map: who you replace, who you don't, who you're against
━━ SURFACE AREA
Then we make the first ten seconds do the selling.
We rebuild the hero, the demo, the pricing — the three surfaces that decide whether a visitor stays or bounces. Each one ships in week two and starts collecting test data immediately. By week six we know which version of the story converts.
- →Hero + demo + pricing page rebuilt in weeks 2–4
- →Conversion telemetry on every CTA, every section
- →A/B framework — at least 2 tests live at any moment
- →Quarterly creative refresh from what's winning
━━ PRE-SALES
Then we fill the pipeline before the launch.
Pre-sales is the bit that turns a launch into momentum and a momentum into a round. Waitlist, design partners, founder-led outbound, pre-orders or LOIs where the product allows. We help you stand each one up and run them with you for the first 90 days.
- →Waitlist + scoring + nurture sequence live in week one
- →10 design-partner conversations sourced and run in 30 days
- →Founder-led outbound: 200 named accounts, 3-touch cadence
- →Pre-order / LOI motion where the product supports it
━━ AMPLIFY
Then — and only then — we turn paid on.
Paid amplifies what's already working. If the story is sharp, the page converts and the pipeline is filling, paid drops CAC. If any of those are broken, paid just lights money on fire faster. We turn it on once the first three are proven.
- →Paid social + search anchored to the proven landing page
- →Creative tested against itself, not against guesses
- →Pipeline-based bidding, not lead-based bidding
- →Monthly read-out: what scaled, what to kill
━━ HOW WE RUN IT
The 90-day shape behind every case in our work.
Cadence is fortnightly. Working sessions are weekly. The founder is in the room when narrative and creative are decided.
Story + surface area
Positioning sprint, ICP map, hero + demo + pricing live, waitlist or design-partner motion in market.
Pre-sales pipeline
Outbound cadence live, content engine publishing, design partners signed, first $ of revenue or LOIs booked.
Amplify
Paid layer turned on against proven creative, monthly read-out tied to pipeline, repeatable engine handed over.
Want this run on your startup?
Tell us the stage, the product, and what's stuck. We come back inside two working days with how we'd sequence it — no decks required.
START THE BRIEF ↓━━ START THE CONVERSATION
Run the sequence with us.
Stage, runway, or just a half-formed idea — send it over. We'll come back inside two working days with sharp thoughts and the right people in the room.