WHY STARTUPS PICK US · FROM ABOUT
Built for founders who can't wait.
We're a studio, not an agency. Small senior team, weekly working sessions, decisions made with research in the room. Built for the speed founders actually move at.
TALK TO US →The founders we work with don't need a status update. They need a teammate who shows up with the answer.
Agencies are built for committees: account managers, project managers, three layers between you and the person doing the work. That structure makes founders crazy — and slow.
We strip it out. You work directly with the people who make the thing: strategist, designer, researcher, writer. Decisions happen in the session, not in a follow-up doc. Work ships in days, not slide-reviews.
━━ OPERATING RHYTHM
Two-week loops, one working session, zero status decks.
We run on fortnightly sprints with a Thursday working session that the founder is in. Monday we plan, Tuesday–Wednesday we make, Thursday we decide, Friday we ship. Repeat. The whole engagement is visible in one shared board so nobody is ever wondering where things are.
- →Shared workspace with live status, decisions and asset library
- →Founder is in the room when narrative and creative are decided
- →No PMs, no account directors, no 'I'll check with the team'
- →Async on Slack between sessions — answers in hours, not days
━━ RESEARCH-FIRST
Every recommendation comes with the receipts.
We don't open with creative — we open with research. ICP interviews, competitive teardown, search and intent signals, win/loss reads. By the time you see a direction it's already triangulated against what your buyers actually said, what your competitors are already saying, and where the market is moving.
- →5–7 buyer interviews in week one (we run them, you sit in)
- →Competitive teardown across messaging, pricing and motion
- →Search & intent map: where the demand actually lives
- →Insight pack shared back — yours to keep, hire from, build on
━━ CRAFT THAT COMPOUNDS
Beautiful work is the cheap part. Work that converts is the craft.
We obsess over the small things — the verb in the hero, the curve of a button, the four frames of a demo loop — because they're what compound. Every asset we ship is built to be tested, not admired. And every test feeds back into the next version of the story.
- →Senior writer + designer on every artefact (no template factory)
- →Motion, type and identity systems you can keep using
- →Built-in A/B framework on landing pages and ads
- →Quarterly creative refresh based on what's actually working
━━ PRE-SALES MUSCLE
We help you book revenue before the launch tweet.
For early-stage products, pre-sales is the most leveraged thing you can do — and the thing most founders skip. We help you stand up the waitlist, the design-partner programme, and the founder-led outbound that gives a launch real momentum (and gives a board real numbers).
- →Waitlist + scoring + nurture in week one
- →Design-partner sourcing and conversations run with you
- →Founder-led outbound: 200 named accounts, written sequences
- →Pre-order or LOI motion where the product supports it
━━ HOW WE RUN IT
What working with us actually looks like.
Most engagements start with a 90-day shape. After that, founders usually keep us on a quarterly retainer because the cadence is working.
Land and listen
Founder kickoff, customer interviews, competitive teardown. By Friday you have a 30-page insight pack and a draft positioning we'll test the next week.
Make and ship
Positioning lands, new hero + demo go live, identity refresh ships, founder-voice content starts publishing, outbound and waitlist motion go live.
Compound and report
Paid layer turns on, design partners convert, monthly read-out tied to pipeline. By day 90 the engine is running and the founder can see the numbers move.
If you're a founder who can't wait, you'll fit right in.
Send a few lines about the product, the stage, and what you wish was already done. We'll come back within two working days with a sharp read.
START THE BRIEF ↓━━ START THE CONVERSATION
Tell us what you're building.
Stage, runway, or just a half-formed idea — send it over. We'll come back inside two working days with sharp thoughts and the right people in the room.