FOR STARTUPS · FROM SOLUTIONS
Brand, awareness, pre-sales — one motion.
Treat brand and demand as one engine and the numbers move differently. We connect the story you tell, the surface area you build, and the pipeline you fill — so they compound instead of cancelling each other out.
TALK TO US →Most startups run brand and demand as two teams reporting to two leaders solving two problems. That's why neither works.
Brand without demand is decoration. Demand without brand is a treadmill — paid spend climbs, conversion drops, the next round of ads has to work harder than the last. The win is when the two are designed together.
We build that engine end-to-end: the narrative that earns attention, the identity that makes it recognisable, the surface area that converts it, and the pre-sales motion that turns interest into booked revenue.
━━ BRAND
An identity built to do work, not just look good.
We build brand systems for startups that have to compete in a feed: a sharp wordmark, a flexible motion language, a type and colour system that survives a stretched product team, and a creative kit that designers, marketers and founders can all ship from.
- →Wordmark, identity system, motion language
- →Social-first kit: templates, stickers, lower-thirds, ad frames
- →Brand guidelines short enough to actually read (one page)
- →Quarterly refresh tied to what's converting
━━ AWARENESS
Show up in the rooms your buyer is already in.
Awareness for startups isn't 'more impressions'. It's being present where your buyer makes decisions — the three podcasts they listen to, the four Slack/LinkedIn communities they're in, the newsletters they actually open. We map those rooms and earn placement in them.
- →Founder-voice content engine (4–8 pieces / month)
- →Earned media: 30-outlet target list, written and pitched
- →Community seeding and partner co-marketing
- →Distribution playbook handed to your team
━━ PRE-SALES
Pipeline before the launch tweet.
Pre-sales is the most leveraged motion early-stage teams skip. We stand up the waitlist, the design-partner programme, and the founder-led outbound so that 'launch day' is just the day the public catches up to a pipeline you've already filled.
- →Waitlist site + lead scoring + nurture
- →Design-partner programme (sourcing, scripts, calls)
- →Founder-led outbound — 200 hand-picked accounts
- →Pre-orders / LOIs where the product supports it
━━ MEASUREMENT
One dashboard, one number both teams chase.
If brand and demand report on different metrics, they argue. We tie creative, awareness and pre-sales to one shared pipeline dashboard — so every asset, ad and email is judged against the same outcome: did it move qualified pipeline?
- →Shared pipeline dashboard (creative → channel → revenue)
- →Creative attribution that doesn't punish brand work
- →Monthly read-out the founder, GTM and board all use
- →Quarterly 'what to kill / what to scale' decision doc
━━ HOW WE RUN IT
What a brand-to-demand engagement actually delivers.
Typical shape is a 90-day build followed by a quarterly retainer. The exact mix depends on stage and what you've already got.
Story + system
Positioning, identity refresh, hero and demo flow live. Awareness calendar drafted. Pre-sales motion designed.
Surface area
Content engine publishing, earned media live, outbound and waitlist filling. First paid creative tests against proven landing pages.
Compound
Paid layer scaled against winners, design-partner pipeline converting, one dashboard the whole team reads. Repeatable engine running.
If brand and demand are at war in your startup, we can help.
Tell us what's broken and what's working. We come back inside two working days with a sharp diagnosis and a way to connect the two.
START THE BRIEF ↓━━ START THE CONVERSATION
Connect the engine.
Stage, runway, or just a half-formed idea — send it over. We'll come back inside two working days with sharp thoughts and the right people in the room.