From broadcast to backchannel. Buyers are now publishers, critics and casting directors all at once — and your brand is being recut without you.
Every brand film we publish today is competing with a Reddit thread, a LinkedIn carousel and a Slack screenshot of itself — taken apart in real time. The audience isn't downstream of the work; they are the work's second draft.
- →Design for the screenshot. Assume the most-shared moment is a single still.
- →Brief writers, not just designers. Words travel further than frames.
- →Build a response muscle: brand has to show up in the comments, not just the campaign.
